I have a few times.
I always use WordPress + WooCommerce.
Usually, I sell branded apparel (Print-on-Demand integrated into the site using Printful) and stickers that I have made and I send out.
I've made a little bit from it. It's for my YouTube channel. I need to get a store back going again.
I've procrastinated on it too much!
That's the method I use. I like to use wordpress with woocommerce, because they are free. I also like to use print on demand method because it does not have any upfront cost. But the most difficult part is marketing and generating sales.