Do you see social media as an enemy or a tool to increase conversion? How well did it work for you?
Do you have a dedicated team handling the same?
I don't really use social media as a means to promote my site, because I just generally dislike social media and I prefer to advertise on forums of similar niches. I don't think my board would benefit much from advertising on social media anyway, being a resource board for a specific software. Social media is what started to take away message board activity in general, however.
All trolls are now on social media. Easy to vent their frustration.
But I still visit them when I can. It is a good tool for promotion. There are dedicated Social Media managers these days. They really do magic with numbers.
